Strategy , legality , product, attract customers and resources. Here are the five keys that we believe should have a successful ecommerce , and shared with attendees Ecommerce Day .
However, it remains crucial that the head of the organization in question has a clear strategy will continue in the online world ( if you opt for differentiation or instead focus on the price) , and the degree of involvement it can take in the process.
One of the first things to keep in mind when undertaking a project of electronic commerce is to know the correct legal standard for each case. For example, in Spain, there are 17 different regulations on pharmacies online presence due to regional powers , dramatically mark the development of our operation.
Second, we begin to define our product offering , a task in which we will take into account factors such as pricing , imaging and the description thereof . Just for curiosity : in a standard office pharmacy there are more than 8,000 references. Can you imagine how it's the process to get pictures of them all ? Finding the proper charge by the supplier is usually extremely complicated, in that we have prepared for this draw our own pictures, what continues to be a long and expensive process.
Once the project is defined and created the online store, it's time to realize the customer acquisition strategy , closely linked to the resources available to run it . In this sense , I bet a global vision based on Multichannel Marketing strategy , in which the content has a starring role . From there , the customer must choose the means best suited to their conditions : organic search engine optimization ( SEO) , paid search campaigns (SEM ) , social media presence and email marketing ...
At this point , we must ask us the question : am I qualified to perform these actions? Do I have a staff that can assume these roles? Is it worth hiring these services separately ? Should I trust a company that offers me a solution 360 and " forget "?
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