One of the biggest names in Brazilian advertising explains why some companies are more successful than others and how to begin from this moment to get more out of every penny spent on advertising . On the way to succeed , to promote things transpire , knowledge of human motivation is , an understanding of the new technological possibilities and two factors , not prosaic , less fundamental : face reality of markets and daring to modify it for their own benefit .
This book is a very effective tool to " open their eyes " to the present, the problems of the business sector and there are drawbacks when offering a product or service.
Making analogies between everyday things , fairy tales and science fiction, the author presents problems that daily afflict large and medium enterprises, while telling stories of success of your company and the advertising agency where I work back years and all the problems that bosses or powerful multinational companies in Brazil and in the world tubieron and thanks to a good marketing strategy (marketing ) managed to solve , rose sales, reputation and profitability.
The chocolate, perhaps the most desired treat for children and adults , play a great role in marketing today, maybe you never thought that time ago was considered negligible and that sales were notoriously low for producers , things like " chocolate is for women and gay ", " if you eat chocolate you never will cure Acne ", " you will have intestinal problems " phrases like these made a battlefield between the two sides of the chocolate, however, an excellent marketing strategy fixed the problem and today is the most consumed and most addictive food worldwide .
WESEEMARKETING has been privileged to have finished reading this new installment of the Brazilian author Jules Ribeiro, no more to say a book is
100 % recommended
RECOMMENDED
The bookcover is made in Spanish.
For more information in Spanish visit our spanishblog Vemosmarketing
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