Well mainly because Coca Cola has a very comfortable place in the brains of people due to the significant investment in Branding has done throughout time signature Coca Cola , so much so that children of most places in the world have among its earliest words and phrases the term " Coca Cola" .
Research on Neuromarketing is a kind of sweet for a specialist subject, because we know that much of the investment in advertising and corporate communication goes to the trash, yes sir / as 'm talking about throwing money away. To reduce this gap , has started a few years ago to develop in the area of market research (not without many obstacles by detractors) Neuromarketing , using the knowledge of medicine ( computed tomography , magnetic resonance imaging , brain activity , cardiac output , etc. . ) to answer questions about what happens in the brain of the person at the time of purchase , display a spot , etc .The purchase is not always the result of a reasoning process , and the key point of every purchase is the date of the decision so get to know the mechanisms by which consumers choose to purchase or opt for either option is very important for marketing departments .
Now, for some reason , people tend to have a concept as we follow a list like this:
The Coca Cola for example ( Branding )
The Coca Cola Company
Marketing Strategies for Business
It's funny because it looks like an invisible separation between branding which most people usually reserved for good memories with that mark and Business strategies that lead to success (long-term ) of the mark was made.
Apparently everything is in the trust center , the brand, after use , once people have already tried the soda , Lois already bought some , and some Nike shoed ends to include the brand within your circle of trust and even seems to consider it as their own, as a friend or acquaintance and defend it if you had a good experience with it. But the answer is very different when an SMS advertising , receiving a phone call from this or that company or an email . The average person tends to accept and reject this far from here , new inclusions in your circle of trust.
The center of decisions , the key point here would be that the Neuromarketing study aims . The brain and the unconscious mechanisms that play a very important role in the study of consumer behavior , emotions ... Here where science and marketing go hand in hand to achieve a common goal.
But for those who are old enough to have seen a lot of "A Clockwork Orange " , or for those more conservative people , these types of experiments scare them a little . And that is why the Neuromarketing , while having the technology ready in one hand, has the other half hand tied saying " go slow ", " go slow " . Nobody wants anything to do with walking on the edge of ethics , and of course the companies either. Hence, like anything new , Neuromarketing specify a settling time to go within marketing departments and more specifically in the area of market research.
In this regard I found it interesting that expressed in a simple experiment " the chocolate networks." It's a simple experiment, but the results are interesting as you will see .
Personally I think there is support for him because not only Neuromarketing its findings will result in better spent marketing budgets , but also result in advertising and more attractive to those who want to buy communication. "Effectiveness for issuing the message and appeal to the recipient ."
At the end of the day no one even imagine a world without advertising or communication messages at all hours, without the supply and demand of services and we would not have it . You have to remove the association between what is Neuromarketing ( is a branch of neurology ) and the occult. Neuromarketing is supported by people able to interpret a CT scan for example. It has nothing to do with hypnosis or subliminal messages all be afraid ; Neuromarketing assesses how the person is at the time to compare , choose , see a brand and eventually purchase a product .
This research was done to better measure directing the strategies employed , perhaps not try to make a larger poster, but change the logo , maybe the color of the container is not associated with aloe shampoo and therefore sold less than expected. All that results in lower losses of money for businesses , result in better prices for the consumer, more convenient packaging , more interesting flavors , finally , the Marketing sometimes has a close relationship with the human brain and not vice versa .g
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